The purpose of a brand positioning is to help you focus all your business capabilities?sales, service, marketing, etc.?on high potential and well-defined groups of customers?we?ll call them your most important customers?who will anchor your business for years to come. Learn More.
Building a brand is a mystery to the most business owners, insurance or otherwise. It?s not that they don?t believe it?s important? it?s that they don?t know where to start. Learn more.
Would you rather be in control of how the market sees you or just let things happen and hope for the best? Brand positioning will help you take control.
This is the first in a series of articles for insurance agents and agencies looking to improve and/or expand their marketing efforts. While the Internet has thrown many for a loop?a loop we?ll address in this series?the basic tenets of marketing that worked 50 years ago still work today. Learn More.